With the help of sponsorship, ZTE wants to expand its brand presence in the United States. Therefore the Chinese manufacturer is now immediately official Smartphone-sponsor of the basketball teams Chicago Bulls. To the start of the season, the company also entered a partnership with the Cleveland Cavaliers to superstar LeBron James.
ZTE expands its presence in the American market and has partnered with the Chicago Bulls Smartphone. Previously similar sponsorship deals were already with the New York Knicks, Houston Rockets and Golden State Warriors were closed. Also, the Cleveland Cavaliers are among the support teams. ZTE of also official partner of “bulls-eye view” is in the course of the three-year agreement. This is a series where you can throw an exclusive look behind the scenes of the bulls. By participating in a contest, the fans have the opportunity even to look behind the scenes of their favorite teams in addition twice per season.
After the great success in Houston, New York and Northern California, ZTE would like to take this dynamic for the new partnership with the Chicago Bulls. This cooperation opens up extensive possibilities the manufacturer according to connect with consumers in a continuous dialogue and together with them improvement requests for products directly to discuss. A recent example, as this Exchange positively influenced the development of the product, is the ZTE Axon elite. According to ZTE, the design of the flagship was adapted to the needs and desires of consumers.
In addition to the love of basketball the Chicago Bulls share a further central value with ZTE: the usage for the local communities. Through the partnership ZTE supported large events at the local level, for example, the Thanksgiving dinner under the Pacific Garden Mission of the Chicago Bulls. More events are planned throughout the season. So, the direct exchange and contact can be established and consolidated with the population in Chicago. It also opens up the partnership for ZTE marketing opportunities. The logo of ZTE will be among others to see on the protective pads under the basketball baskets and on the scoreboards. Planning is also a promotional night.